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Hugo Boss AG is a German fashion and lifestyle house based in Metzingen that specializes in high-end mens- and womenswear. It is named after its founder, Hugo Ferdinand Boss (1885–1948).
Hugo Boss currently has at least 6,100 points of sale in 110 countries. Hugo Boss AG owns around 330 retail stores with over 1,000 stores and shops owned by franchisees.
There are two core brands, 'Boss' with various lines and 'Hugo' that offer business appropriate clothing, everyday wear, shoes, bags, watches, and fragrances:
- Boss Black Menswear (launched in early 1970s)/ Womenswear (2000) - Boss Orange Menswear (1999)/ Womenswear (2005) - Boss Selection Menswear (2003) - Boss Green Menswear (relaunched in 2003)Womenswear launched in 2010 - Boss Kids - Hugo Menswear (1993)/ Womenswear (1998)
Since 2008, Hugo Boss has had an agreement with Samsung Electronics to develop cell phones and related accessories and Hugo Boss has also launched a children’s fashion collection under the Boss brand; produced and sold by a license partner.[2]
The main line, Boss Black, is intended as mature fashion for both business and social events, while Boss Orange aims to target the opposite audience with bright colors, metal-coloured clothing, and everyday items made from high quality materials, such as full-length skirts, not commonly considered suitable for the business-casual workplace, made from 100% silk. The Boss Orange collection includes jean jackets, jerseys, shorts and sweatpants, but the Boss Black collection includes full suit outfits, bermuda shorts, cardigans, and high-waisted, knee-length skirts. Boss Selection is designed to be the premium label of the core brand, seeking to make that distinction among its clients with higher quality tailoring and more focus on design. Boss Green is the golf-oriented sport collection, with typical polos and plaid pants, mixed with other items with less common patterns. Boss Kidswear seems to sport classic looks mixed with suit jackets, modest dresses, and high-quality materials that would be appropriate for mature social events. Hugo strays from the typical styles Boss encompasses with avant-garde styles, including strappy sandals for men, but still including suits as is base, but branching out to include rain jackets, v-necks, and loose-fitting tanktops and pocketed, mid-thigh length skirts for women.